Tag Archives: Social Media

It’s Official…21 New Words Were Added to the Dictionary Using Crowd-Sourcing!


21_magnetThe first edition of the Collins dictionary published in 1979, with Patrick Hanks as editor and Lawrence Urdang as editorial director, was a milestone in dictionary making as it was the first to use the full power of computer databases and typesetting in the preparation of a dictionary. This meant that, for instance, subject editors could control separate definitions of the same word and the results could be blended into the result, rather than one editor being responsible for a word.

By the third edition, they increasingly used the Bank of English established by Hanks at COBUILD to provide typical definitions rather than examples composed by the lexicographer.

The unabridged Collins English dictionary was published on the web on December 31, 2011 at www.collinsdictionary.com along with the unabridged dictionaries of French, German, Spanish and Italian. The site also includes example sentences showing word usage from the Collins Bank of English Corpus, word frequencies and trends from the Google Ngrams project, and word images from Flickr.

Last year, in August, www.collinsdictionary.comintroduced Facebook-linked crowd-sourcing for neologisms. In other words they asked us (meaning anyone who speaks English) to submit new words for inclusion in the dictionary!

For those of you who are passionate about the preservation and evolution of the English language, that’s not as bad as it sounds. They still maintained overall editorial control in order to be distinguishable from Wiktionary and Urban Dictionary. So just because a word is submitted doesn’t mean it automatically makes it into the dictionary. Editors evaluate and research submissions just as they would any other word under consideration.

Alex Brown, head of digital at Collins, said in a press release, “It is essential that we keep our ear close to the ground listening out for new words emerging from pop culture, science, and technology.” He added; “Most dictionaries are static.” By allowing the public to participate the folks at Collins Dictionary feel that we stay on top of the evolving English language.”

Here are those twenty-one additions:
1. Legbomb – when a person, usually a celebrity, shows off a lot of leg.
2. Cray – commonly used by rappers such as Jay-Z and Kanye West to mean crazy.
3. Yolo – a word used by R&B artist Drake to mean “you only live once.”
4. Tebowing – to drop to a knee as if you’re praying in the nature of NFL quarterback Tim Tebow.
5. Omnishambles – something which is completely and continuously in shambles.
6. Creeping – pursuing women in a nightclub.
7. Mantyhose – tights for men.
8. Tweeps – Twitter users.
9. Twitlit – poems, sayings, and aphorisms that debuted on Twitter and adhere to its 140-character limit.
10. Twitterverse
11. Carmageddon – a state of extreme traffic congestion.
12. Trendfear – the anxiety that you are not up to date on certain trends.
13. Gazanging – when a property seller pulls the plug at the last minute, eaving the buyer hanging.
14. Photobombing – appearing at the back of someone else’s photograph without their realizing it, so they are surprised when they see the photo.
15. Lollage – use of the phrase “lol” meaning “laugh out loud.”
16. Amazeballs – amazing.

Not all of the words are so… nontraditional. For example, Collins editors have also approved words such as :
17. occupy
18. insourcing
19. livestream
20. crowdsource
21. flashmob


Tips For Corporate Social Media Marketers

Alexa comparison for MySpace and YouTube, 2008
Image by believekevin via Flickr

Consumers these days are engaging with marketers in new and different ways through various online media.  We can’t take a step in any direction without colliding with a reference to YouTube, Twitter, FaceBook, Myspace, LinkedIn and others. Many companies have begun to set up their own social sites or to designate an area on their existing Websites specificially to communicate with consumers. This is because there are distinct changes occurring in how society communicates and seeks information. Customers are in control of the business ecosystem, so companies have no choice but to define strategies for customer engagement.  The Millenial Generation is the next group of major influencers.  They will replace  Baby Boomers with their potent purchasing power. Millenials are a  native digital generation.  They spend more time streaming video and music on the Internet than watching television or listening to the radio. This group of consumers has very different expectations of companies and marketing.  The best way to get a pulse on that is to engage with them via social media. There are several key points about social media that every marketer using these vehicles should understand: 1. Every Brand can and should be “Social.” – Conversations about your brand and products are happening everywhere. You need to be a part of the conversation (not to control it, but to add your voice!) 2. Just Get Started! Start by listening. Set up Google Alerts to monitor conversations about your brand or product. Use TweetDeck and set up a brand search to monitor what is going on about your brand or product in the Twitterverse. Then participate in the conversation.  If you take the first steps to engage in the conversation you’ll lelarn more about how your brand or product fits into the social media space, and it will help guide the development of any future online programs. 3. Integrated marketing VS Social Media. There is a difference between integrated marketing campaign that includes viral components or onllne/offline coordination and a social media program. A marketing campaign has a short life; it is singular in desired action and is usually focused on demand generation. A social media program is a commitment to engage and communicate with consumers where the consumer wants to communicate. If you start a marketing campaign with social elements versus a social media program, then you have to begin with the end in mind. The worst thing you can do is build a group of fans, friends or followers without a clear strategy after the campaign is completed. 4. Let Your Brand find it’s Own Path. What works for one brand in social media doesn’t necessarily work for another. Make sure you’re authentic and that you’re starting conversations that interest the communities you’re reaching out to. Don’t forget to listen! The customer will let you know what they want to hear. 5. Media Spend versus expenditure of time/money. Companies can spend a lot of money trying to launch a social media program. For the most part, those efforts should be classified as an integrated marketing campaign. The approach and funding of an integrated marketing campaign needs to be in line with the size and scope of the overall marketing budget. Social media programs can be a lot more cost-effective from a budget standpoint, but you need PEOPLE to run them. In many cases you may be trading media dollars for the cost/time required for the people needed to run a program. For example, if you’re at the first step of listening to and engaging in the conversation, there is no cash spend necessary, but you do need to have a person dedicated to scanning conversations, participating and responding. That person needs to be an authentic voice (representative of your company.) 6. Agencies play a great role, but the voice must be that of the company.  Remember that the consumer wants to connect with you, not your ad agency.  Agencies, on the other hand, can monitor and identify opportunities, but it is the company who must respond– authenticity is the key. 7. If you hire an agency, be sure they know their stuff. Check out their online presence.  Is it there?  Today agencies  are realizing the need for public relations and  expertise in social media.  There is a glut of  newly formed agencies whose focus is on social media. 8. If you’re a corporation and  have a legal department, get them involved early. Your legal department can be an ally or a roadblock. Ask legal to help you find solutions to mitigate any risks. 9. Have a Crisis Management Plan. In a world of 24/7 communication, the company that can respond quickly to a crisis will be the one that weather the storm. A good crisis management plan begins with active monitoring to distinguish between customer service issues and potential crises. If there is an issue, it must be responded to immediately. Early action can nip a crisis in the bud.


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To Twitter or Not to Twitter


The above was presented by Joakim Vars Nilsen, Creative Adviser at Media front.  He offers tremendous insight on the quandry faced by marketers today… What works, what doesn’t?  Is social marketing what it’s cracked up to be?  This is an excellent presentation with many take-aways.   Take a look!